Carson Built Identity and Website Redesign

This project included a redesign of the Carson Built logo and website, in collaboration with brand strategy from Marketing RX.

Carson Built is an award-winning luxury home builder that creates custom iconic houses, transforms and customizes existing residential and commercial spaces, and develops land investment opportunities. Their new identity needed to embody this and balance calculated precision with comfortable luxury. They needed a logo that could be used consistently

for all of their touchpoints – one that was flexible enough to have variations that can be used in horizontal and vertical formats, without sacrificing readability.The typefaces used areTown 60 Contrast BoldandManrope Medium. 

Client: Carson Built
Role: Designer
Year: 2022
Tools: Adobe Illustrator, Squarespace
Project link: carsonbuilthomes.com