Chocolat logo

Role: Designer
Year: 2024
Tools: Adobe Illustrator

This is a logo you can have fun with, tell a story with, start a conversation.

The forward slash in front of the wordmark can have many meanings that you could explore in your brand story. By definition, the forward slash can be used to separate short lines of poetry (your chocolate is like poetry!) or as a replacement for the word ‘or’, or to indicate that two or more things have a close relationship, are in conflict, or represent alternatives. It also indicates the function of a fraction (maybe some special ingredients as the first part of the equation?). There are so many directions that could be explored!

This logo was unused for the project it was developed for, and is now for sale. Please contact us if you are interested. Thanks!